PERFORMANCE MARKETING / GOOGLE & META ADS
Krafted Pixel runs Google and Meta ads for established DTC brands, optimised for profit per order, not ROAS.
ROAS VS POAS CALCULATOR
What this estimates: POAS — profit on ad spend. ROAS only shows revenue per dollar of ads. POAS subtracts product costs, shipping and returns first, so you see what ads actually contribute to your P&L.
TRUE MONTHLY PROFIT FROM ADS
$29,150
Revenue after returns, minus product costs, shipping and ad spend.
ABOUT KRAFTED PIXEL
Krafted Pixel is a specialist performance marketing practice serving DTC brands across the US, UK, UAE, Australia and India. For more than seven years we have audited and scaled 200+ brands on Google and Meta.
We are deliberately small. Every account is run by a senior operator, and every report ties budget back to profit per order — never platform vanity metrics.
HOW WE WORK
Profit first
Budget decisions follow contribution margin, not platform ROAS.
Plain reporting
One report you can read in five minutes, tied to your store's real numbers.
No lock-in
Month-to-month engagements. We earn the renewal every 30 days.
WHY KRAFTED PIXEL
80% of shopping ads fail before the first impression because feeds are neglected. We enrich raw catalog data with high-intent search titles, SKU profitability clusters and automated margin tiers that guide the algorithms to bid on highest-margin winners.
Campaigns structured the way Google and Meta are designed to learn: consolidated, focused, fed with clean conversion data. Fewer moving parts, stronger signals, steadier scaling — and a setup you can actually understand.
We connect ad platforms to your store's real numbers — revenue, product costs, shipping, returns — so every report shows profit per order, not platform estimates. All technical setup, including server-side tracking, is handled for you. The reporting stays yours to keep.
CORE OFFERINGS
Every discipline is wired into a single system that compounds — feeds fuel campaigns, campaigns feed data, data sharpens everything.
01Capture intent at peak buying velocity
02Direct-response visual storytelling
03Turn catalogs into conversion machines
04Server-side ground-truth attribution
Real campaign outcomes from live accounts. Client identities stay confidential under NDA — additional examples available on request.
DTC — NEW ZEALAND
DTC — AUSTRALIA
DTC — EUROPE
THE PROCESS
No black boxes. Here's the exact sequence we run with every brand — shared before you sign anything.
PHASE 01 — DAYS 1–14
Full account teardown, server-side CAPI and GTAG setup, and margin mapping across your entire catalog.
PHASE 02 — DAYS 15–45
Enriched feeds, consolidated campaign architectures on Google and Meta, creative testing engine switched on.
PHASE 03 — DAYS 46–90
Budget shifts to proven winners only, with weekly profit reporting against MER and CAC targets.
Built for brands ready to scaleFOUNDING-CLIENT TERMS
Preferential rates for our next three partner brands. Month-to-month only — we earn the renewal every 30 days.
CLIENT STORIES
Video testimonials from current clients are being recorded — they'll drop into these slots soon.
VIDEO TESTIMONIAL — SLOT RESERVED
Fashion & Apparel
VIDEO TESTIMONIAL — SLOT RESERVED
Beauty & Skincare
VIDEO TESTIMONIAL — SLOT RESERVED
Home & Living
ROAS measures revenue for every dollar spent on ads. POAS goes further: it subtracts product costs, shipping and returns first, so it measures actual profit per dollar. We optimise for POAS, because revenue on paper doesn't pay your bills.
CONTACT
Request your paid profit audit or simply say hello — a senior operator replies within one business day.
MAIN OFFICE
MAINVIRTUAL OFFICE — US
VIRTUAL OFFICE — UAE
We reply within one business day, across US, UK, UAE, Australia and India time zones.
30 minutes. No pitch deck. We screen-share your Google & Meta accounts and show you exactly where profit is leaking — whether you hire us or not.
SELECT A SLOT — INSTANT CONFIRMATION
